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You are well versed in using regenerative medicine as a means of treating alopecia and male pattern baldness. You have gone through training, you have purchased PRP kits, and you have done a fairly good job of marketing the services you intend to offer. But where are the patients? Why aren’t they flocking to your clinic in droves?
In many cases, patients are slow to warm up to platelet-rich plasma (PRP) injections as a treatment for hair loss. Some of them may be terrified as a result of seeing images of Kim Kardashian’s vampire treatment. Others may have reached the point where they just assume they will be destined to struggle with hair loss for the rest of their lives. Regardless of the reason, the solution is the same: education.
We like to say that knowledge is power, right? We say it because it is true. So arming your patients with accurate information about hair loss and PRP treatment is one of the best ways to increase the volume of patients who eventually elect to have the procedure.
We see education as being key to helping people embrace the benefits of PRP for hair loss. The better doctors are able to explain regenerative medicine to their patients, the more likely those patients are to see the benefits of PRP therapy. A good education strategy will focus on the most important points, including the following:
Doctors should be prepared to field more questions about FDA approval in light of all the media coverage regenerative medicine has been getting since last summer. Such questions should not be avoided or danced around. Giving straightforward answers based on the facts of science and regulation will put the minds of patients at ease.
PRP as a treatment for hair loss is gradually becoming a more widely accepted option alongside pharmaceutical treatments and replacement surgeries. If you are just beginning to test the PRP waters, know that educating your patients is an important part of what you will be doing.
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