A Team Focused on Driving the Industry

It’s more than just a job to us.

We are obsessed with innovation and high-quality products that transform the physicians and patients we serve.

Dan Crane

Chief Executive Officer

Dan’s specialties lie within strategic planning and development for physician groups. He has been a faculty instructor for numerous national pain society conferences, including SPPM and ASIPP. His expertise in business management, marketing strategies, and practice expansion are why his team has managed over 350 million dollars in revenue for private practices.

Dan’s greatest professional joy is watching practices grow through the business strategies APEX Biologix implements and helping clients achieve financial success, as they find better ways to treat their patients. When he finds free time in his schedule Dan enjoys taking trips with his wife and four children, and coaching little league sports.

Troy Openshaw

President

Troy has 20+ years of sales and operational experience in positions of progressive responsibility. He has worked directly with multiple fortune 500 companies, managing large accounts globally. His areas of expertise include Sales Leadership, Talent Development, Brand Management and Strategic Planning.

Troy earned his MBA from the University of Utah, achieved Top Performer awards, President’s Club Awards and most important to him; Talent Development Awards. His greatest professional accomplishments have been developing talent and building strong positive cultures. He’s extremely passionate about regenerative medicine and helping physicians be successful with their businesses to provide exceptional service to their patients.

During his leisure time, Troy loves to spend time with his wife and three kids, coach little league and hunt.