A Team Focused on Driving the Industry

It’s more than just a job to us. We are obsessed with innovation and high-quality products that transform the physicians and patients we serve.

Dan Crane

Jim Rogers

Chief Executive Officer 

Jim Rogers specializes in helping companies scale to their maximum potential. He built the first ever licensed and regulated college focused on orthopedic sales education. Medical Sales College (MSC) has 12 campus locations throughout the U.S. and is responsible for education and job placement of thousands of students representing the majority of companies in medical sales. During his tenure at MSC, Rogers also worked in an executive consulting role for multiple major leading device manufacturers. Previous to this venture, Rogers built and managed the direct selling platform for Wright Medical that enabled the company to become a leader in foot and ankle surgery, ultimately being purchased by Stryker for more than $4 billion dollars.

Dan Crane

Troy Openshaw

President

Troy has 20+ years of sales and operational experience in positions of progressive responsibility. He has worked directly with multiple fortune 500 companies, managing large accounts globally. His areas of expertise include Sales Leadership, Talent Development, Brand Management and Strategic Planning.

Troy earned his MBA from the University of Utah, achieved Top Performer awards, President’s Club Awards and most important to him; Talent Development Awards. His greatest professional accomplishments have been developing talent and building strong positive cultures. He’s extremely passionate about regenerative medicine and helping physicians be successful with their businesses to provide exceptional service to their patients.

During his leisure time, Troy loves to spend time with his wife and three kids, coach little league and hunt.

Jeff Frey

Jeff Frey

Chief Commercial Officer

Brad Unsicker

Brad Unsicker

Business Development

Aaron Bakken

Aaron Bakken

Vice President, Sales

Christy Davies

Christy Davies

Co-Founder

Spencer Furner

Spencer Furner

Operations Manager

Sean Woodward

Sean Woodward

Marketing Manager

Amy Kerbs

Amy Kerbs

Finance Director

Brent Bowman

Brent Bowman

Product Engineer

Josh Durrant

Josh Durrant

Regional Sales Manager - West

Randon Heaton

Randon Heaton

Regional Sales Manager - East

Becky Bredeweg

Becky Bredeweg

Project Manager

Adam Crosby

Adam Crosby

Operations Coordinator

Jeffrey Furner

Jeffrey Furner

Operations Coordinator

Josue Garcia

Josue Garcia

California Area Manager

Jasmine Zapata

Jasmine Zapata

Administrator, Project Manager

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An industry leader, we are dedicated to the science and research of regenerative medicine and its potential by supplying physicians with the best products on the market to treat their patients.

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